Welcome to the world of Sirca

Coated wooden surfaces with even brighter walls.

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The sole motto is to breathe life into your walls & your furniture; into your homes. 

High Quality Coatings Driven By Nature – Standing tall to this ideal, Sirca as a leading market player in the field of Paints & Coatings has been ushering itself to people’s home.

A Journey Onwards

Presently, our company has ventured into setting up an in-house manufacturing unit for melamine, NC products, and economical PU which adds to current product offerings

Originally incorporated at New Delhi,

an idea was first seeded as Sircolor Wood Coatings Private Limited when January 19, 2006, witnessed the epic beginning. The journey eventually unfolds in the name of Sirca Paints India Limited.

A company that was started with a fairly simple business model of importing PU products from Italy and Korea, repacking it, and then selling it through our own dealer network has soared higher ever since then. Today, Sirca takes pride in being one of the leaders in northern India for wood coatings. Alongside, the company has sustainably expanded its network to southern and western India as well.

It takes years to ensure the faith and build the trust of the people. Rightly so, every product at Sirca is backed by research-based knowledge and is formulated keeping in mind how it should cater to the market’s varying needs. Today Home is one’s most aspirational asset and Sirca aims to successfully grace it with coatings that stand the test of time.

Our Mission

A team of dedicated personnel with years of experience under their belt working tirelessly.

Serving quality since inception, Sirca’s vision lies in bringing imagination to reality to match the strong needs, desires, and progression of Indian houses. What makes masses trust the brand is its promise of providing innovative finish with timely completion.

Mr. Sanjay Aggarwal

Chairman Cum Managing Director

Mr. Sanjay Aggarwal is the core pillar and main visionary behind Sirca Paints. It is his expertise and dedication that has helped the Sirca Paints to reach where it is today. With he being around, the motivation and inspiration in the team runs as a fuel.

Mr. Gurjeet Bains

(Promoter) Director

Along with Mr. Sanjay, it was the dream of Mr. Gurjit to take the idea of Wood Paints to the higher level. A core visionary with ample amount of ideas, he always motivates the team to do well. Under his leadership, the organization has reached heights of success. He also takes care of all the promotional activities to take Sirca to the households.

Mr. Apporv Aggarwal

(Promoter) Joint Managing Director

Experience of more than 8 years in Italian Furniture and Italian wood coatings. Holds degree of masters in Finance and marketing from IIPM and Degree of Commerce from university of Delhi. Started career with Sirca wood coatings Italy , Managing sales and marketing and later took training with many renowned Furniture brands from Italy. Formed La Tendenza , a unique destination to experience high quality European furniture with Brands like BEB Italia , Reflex , Laura meroni , Simone Cenedese etc.

Mr. Ugo Pelosin

Non Executive Director

Have more than 20 years of experience in export of coatings globally , is the export director in sirca spa. He was appointed on as the Non Executive Director of our Company on 27/09/2018, as Nominated by Sirca S.P.A, Italy under Shareholder Agreement entered between the Companies.

Mr. Anil Kumar Mehrotra

Independent Director

Experienced CFO with varied work experience in Automotive and FMCGindustries of over 30 years in 4 different countries. Specialties include Business Strategy and Financial planning, International Operations, Acquisitions and Divestitures, Corporate Governance Controllership and Taxation, Business Unit Restructuring and Integration, Systems (SAP) and Lean processes.

Mrs. Anu Chauhan

Independent Director

With vast experience of 11 years, in management and team leadership skills, she has a proven track record of running successful operations that nurture and grow the business. Strategic Business Management, Directing and planning essential central services, Supervising multi-disciplinary teams, Processes, Documentation, Business Control checks, audits, Vendor management are some core area of her expertise.

Mrs. Archana Aggarwal

Non Executive and Independent Director

A highly passionate women for her work, she has been an inspiration for many. She has been serving in the industry for more than 2 decades and taken the things single-handedly. She joined the team of Sirca 2 years ago and has become a special part of it.

Mr. Sanjay Kapoor

Non Executive and Independent Director

He is MBBS and DCH (Diploma of Child Health) with 20 years of experience as Child Experience and padiatrics Department. He has been on the Board of the Company since December, 2017

Sirca’s Vision

Serving quality since inception, Sirca’s vision lies in bringing imagination to reality to match the strong needs, desires, and progression of Indian houses. What makes masses trust the brand is its promise of providing innovative finish with timely completion.

Experience of half a decade 

Dedicated Experts

Presently, our company has ventured into setting up an in-house manufacturing unit for melamine, NC products, and economical PU which adds to current product offerings. With over one & a half-decade in the industry, at Sirca, we have a team of dedicated personnel with years of experience under their belt working tirelessly to deliver excellence through uncompromising quality of products and services.

Covering India
87
Branches in the World
247
The Difference

Experience world class wooden coatings and finishes

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